Meet the Lady Bosses of Finance Sallie Krawcheck: Empowering Women Through Financial Expertise


(Marlissa Collier, NewsUSA Reporter) - Sallie Krawcheck is a force to be reckoned with in the financial world. A Wall Street veteran with over 25 years of experience, she has held top positions at leading companies like Merrill Lynch, Smith Barney, and Citi. But her most impactful venture yet might be Ellevest, a financial platform designed specifically for women.

From Wall Street to Women's Wealth

Krawcheck's journey to Ellevest began with a realization. After decades on Wall Street, she noticed a significant gap in the financial services industry: women were not being adequately served. Traditional financial products and services often ignored the unique needs and challenges faced by women, leading to an alarming gender wealth gap.

Krawcheck was determined to change this. In 2014, she co-founded Ellevest, a robo-advisor platform that offers personalized investment strategies, financial education, and guidance tailored to women's lives. Ellevest takes into account women's longer life expectancy, caregiving responsibilities, and the gender pay gap, offering customized solutions to help them achieve their financial goals.

Empowering Women to Take Control of Their Finances

Ellevest has quickly become a leader in the financial technology space. With over $1 billion in assets under management and a growing community of women investors, Ellevest is proving that there is a significant market for women-centric financial services.

But Ellevest is more than just an investment platform. It's a movement. Krawcheck is using her platform to educate women about finance, empower them to take control of their financial future, and advocate for gender equality in the financial industry.

A Champion for Women's Financial Literacy

Krawcheck's dedication to financial literacy extends beyond Ellevest. She is a frequent speaker and author, sharing her expertise with women through books, articles, and public appearances. Her book, "Own It: The Power of Women at Work," became a New York Times bestseller, offering practical advice for women to navigate their careers and finances.

Beyond Ellevest: A Legacy of Impact

Krawcheck's impact on the financial world is undeniable. She has been recognized for her achievements with numerous awards and accolades, including being named one of the "Most Powerful Women in Finance" by Fortune and one of the "Top 100 Most Influential People in Business" by Time.

But perhaps Krawcheck's most significant achievement is the positive impact she has had on the lives of countless women. By empowering them to take control of their finances, she is helping to close the gender wealth gap and create a more equitable future for all.

A Role Model for the Next Generation

Sallie Krawcheck is an inspiration to women everywhere. Her story is a testament to the power of hard work, determination, and a commitment to making a difference. She is a role model for aspiring female leaders and a powerful voice for change in the financial industry.

As Krawcheck continues to lead Ellevest and advocate for women's financial empowerment, her legacy will continue to grow, inspiring generations of women to take control of their finances and build a brighter future for themselves and their families.